A ticket to the bad fire

There are only a few mega brands that I wouldn't thank you for the opportunity to have a go at doing some work on. Even the ones you don't really understand and stand for things completely set against what you believe in, within reason you'd still have a pop or at least fancy yourself to be able to do something. Maybe a bit of re-positioning for a political party, or work on the appeal of some media title with a perceived harsh exterior.

Not following me? I'm saying I think it would be interesting to do some work for a bunch of bastards, and have a go at de-bastardising them.

However, this goes the other way too. Some are beyond help and I wouldn't touch them with yours (notepad and PowerPoint slides I mean obviously)

Currently standing proudly at the summit of Mount Awful, looking out to a panorama of utter disgrace is, the scourge of my formative years and root of my almost certain future need for therapy of some description is ... The Catholic Church.

Sorry Mum, but when other kids got to go to Florida on holiday you took me to Lourdes so this one's on you.

What would you do to a brief that stated the following problem:

"We are in the midst of a crisis of reputation. For decades we have, at best failed to address claims of child abuse amongst our organisation, and at worst arranged for this to be concealed from the public domain while the abuse persists. Attendances at Mass have never been lower. We will never change or alter our fundamental beliefs regardless of how they may conflict with the way of the world. What was true 2000 years ago remains so today. Oh and the head of our Church likes to say publicly some of the most objectionable things you'll ever hear about aids, contraception, and sexual orientation. We can't stop him doing this. There's also something about him being in the Hitler Youth. So meet in two weeks to see what you've got?"

"PS We don't believe in dinosaurs"

Eh..

When your best option is Tom Hanks and Dan Brown you know you're pretty much fucked.

(Please don't feel the need to point out that I have missed the point of the Da Vinci Code. This makes you look bad. Not me)