Whose standards are these?

The impressive amount of effort Mr's Terry, Cole and Woods have put in 'out of hours' will result in them losing a few hundred thousand, even a few million from their already offensive fortunes through lost endorsement deals. "I can't use you", says Mr or Mrs Marketing Director "people hate you now". Fickle industry eh?

To be fair I wouldn't invest in them now, but then i'm not really a fan of 'eggs in one basket', face of the brand' campaigns. In fact i find it painfully lazy work.

It is tiring to see the widespread moral outrage at these stories and then the ensuing joy in picking apart the consequences. It makes me wonder what the expectations were in the first place. "I feel for the kids, me" Right you do, you're lapping this shit up. "Kids look up to them", yeah well kids look up to you more and you still pile mind altering levels of aspartame down their wee gobs, daily.

Let's consider that these are young sports people, granted god like status and unspendable amounts of money. Not surprisingly, their is very little 'human' elements to them to relate to. They exist within a completely different frame of reference to 99% of the public.

George Best, Andre Agassi, Maradonna, you name it they did it and we loved them. Cheered them on even. Woulddn't touch them with a marketing budget though.

Also be careful what you wish for while Chris Hoy and Michael Owen are lurking.

Oh and finally, i thought Terry and Cole were horrible before they started putting it about.

Laterz